Black LIVE Entertainment
Starting today, #MakeBlackHistory will be a featured banner on the Discover page, connecting our community to a schedule of TikTok LIVE programming featuring Black creators and artists, including our Black TikTok Trailblazers @fatraco0n, @veondre, and more. Additionally, we’re collaborating with @TheShadeRoom on a special TikTok LIVE featuring a different Black Trailblazer each week to discuss Black history, Black beauty and fashion, and Black progression. Community-favorite TikTok LIVE programs such as Learn on TikTok and Fashion Month will also honor and feature Black creators, celebrating all of the different expressions of Blackness.
Our design team has also dreamt up new information stickers to help creators pay homage to Black history, Black creatives, Black pride and Black magic. The stickers were designed to celebrate Black culture and honor the colors of the Pan-African flag. To feature a sticker, open the Stickers tray after filming and add them on top of your video.
From Ragtime, Jazz and Reggae and Blues to Hip-Hop and Soul, Black musicians have been innovators in their fields and shaped so much of modern day music as we know it. To honor the past, present, future and joy of Black music in the US, the Sounds page will have special playlists, banners, featured songs, and exclusively Black artists on TikTok LIVE music series airing throughout the month.
While programming and live streams on TikTok open the doors to community creation, conversations, and celebration, we know the work continues in and across the Black community. We’re donating $500K to non-profit organizations that fight for racial equality and justice, and that provide programs and resources to local Black communities. These organizations include Alvin Ailey Foundation, Black AIDS Institute, Thurgood Marshall College Fund, Operation Hope, Trans Women of Color Collective, CEE Centre for Young Black Professionals, and more.
To build on our Support Black Businesses initiative, we’re launching an all-new Black Business Showcase within our app that will recognize and promote amazing Black-owned businesses throughout Black History Month. The TikTok community will be able to discover and shop from Black-owned businesses that participated in our recent #ShopBlack program including Maya’s Cookies, F&W Style, LAMIK Beauty, and more. The month-long Black Business Showcase will be a reimagined experience within the Rewards section of the app, which can be located by searching for “Black Businesses” or “Rewards.”
We’re looking forward to celebrating our Black creators and their experiences and stories this Black History Month and beyond. Follow #MakeBlackHistory as we honor Blackness past, present, and future.
News Source: Tick Tok Newsroom