PRICING OPTIMIZATION MANAGER, SUBSCRIPTIONS (REVENUE)

Full-time The Globe and Mail in Business and Professional Services Email Job
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Job Description

PRICING OPTIMIZATION MANAGER, SUBSCRIPTIONS (REVENUE)
POSITION CODE: 2021-103
LOCATION: The Globe and Mail, Toronto
SALARY: Commensurate with qualifications and experience
POSITION OVERVIEW:
Being part of The Globe and Mail team requires a passion for excellence and an unwavering commitment to innovate in a fast-paced and dynamically evolving environment. Demonstrating these characteristics in the workplace every day is what makes our people the foundation of our success. We support a culture in which employees can live their ideals, develop their abilities, creatively contribute to the success of the organization and be recognized, appreciated and rewarded for doing so. If you are the best in your field, we’d like to hear from you.
Subscription revenue is a growing and critical revenue stream and optimizing it using data-driven analysis is fundamental to our future success. The Pricing Optimization Manager, Subscriptions will champion our consumer pricing strategy through data-driven testing and analysis. This leader can use financial understanding and marketing insights to increase subscriber retention and support subscription growth while optimizing margins and volumes. This role will also be critical in weighing subscription revenue with potential advertising revenue impacts.
The ideal candidate:
  • Has a passion for analyzing marketing and financial data to drive decisions
  • Has deep experience and understanding of pricing analysis, price testing and customer lifetime value
  • Strong communicator, both written and verbal, with the ability to tell stories with data
  • Innovative thinker, always generating new ideas and driven to challenge status quo
  • A stickler for detail who always pays attention to ensure accuracy and consistency
  • Understands the value of high quality journalism and is a genuine advocate
This role will work closely with multiple departments to ensure priorities are aligned and that business requirements are met across the end-to-end process. The ability to build effective relationships with both internal and external clients / stakeholders to maximize subscription growth is essential.
KEY RESPONSIBILITIES:
  • Analyze current and recommend new optimized introductory pricing strategies for digital and print subscriptions. This includes, but is not limited to, testing and analysis of tiered offerings and segmented offers.
  • Analyze current and recommend new optimized retention and renewal pricing strategies for subscriptions.  This includes, but is not limited to, segmented save and renewal pricing analysis and tactics.
  • Analyze our current and recommend new site sale pricing strategies. This includes, but is not limited to customer lifetime value analysis, competitive review, ARPU/volume strategy.
  • Review and analyze our dynamic paywall strategy in light of optimizing audience, subscription and advertising revenue.
  • Build and maintain strong working relationships with internal stakeholders.
  • Report, provide insights, trends, best industry practices and competitive activity to senior management.
QUALIFICATIONS:
  • University degree preferred (Business, Marketing).
  • 5-7 years of direct-to-consumer pricing and customer lifetime value analysis experience.
  • Deep understanding and experience in financial analysis of consumer pricing.
  • A deep understanding of customer segmentation and effective marketing strategies.
  • Consumer subscription experience is a plus.
  • Media experience is a plus.
  • Experience in designing and analyzing A/B split & multivariate testing.
  • Familiar with testing and statistical concepts (e.g. statistical significance, regression analysis, etc.).
  • Knowledge and comfort with analytics tools (Tableau and/or Metabase preferred).
  • Advanced knowledge of MS office suite including Excel and PowerPoint.
  • Strong project and time management.
  • Excellent communicator, both written and verbal.
VACCINATION POLICY:
All offers of employment with The Globe and Mail are conditional upon the candidate being Fully Vaccinated. To be Fully Vaccinated is defined as someone who has received the full series of a vaccine or a combination of vaccines accepted by the Government of Canada (currently Pfizer, Moderna, AstraZeneca, Janssen) and has received the last dose at least 14 days prior to their start date. To prove they are Fully Vaccinated, all new hires will be required to provide evidence by emailing a copy of their vaccine dose administration receipt(s) to Human Resources prior to their start date. Those seeking exemption based on one or more of the protected grounds in the Human Rights Code will need to provide their request for accommodation to Human Resources for approval.  If the accommodation request is not approved and the candidate is not Fully Vaccinated, any offer of employment will be revoked.
THE GLOBE AND MAIL IS DEDICATED TO DIVERSITY AND INCLUSION IN THE WORKPLACE
The Globe and Mail is committed to fostering an inclusive, accessible work environment, where all employees feel valued, respected and supported. We believe this strengthens our business and our journalism. We welcome and encourage applications from individuals from all groups, regardless of race, ethnicity, culture, gender, sexual orientation, religion, socio-economic status, age, and physical ability. As required by the Federal Contractors Program, The Globe also tracks the proportion of staff in the four Employment Equity categories (Women, Aboriginal Peoples, Persons with Disabilities, and Members of Visible Minorities) to ensure we are reflecting the areas in which we work.
The Globe and Mail offers accommodation for applicants with disabilities as part of its recruitment process. If you are contacted to arrange for an interview, please advise us if you require an accommodation.

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