Title: Omnichannel Marketing Manager
Position: Full Time, Permanent
Reports to: AVP Brand Strategy and Marketing Operations
Location: Toronto (temporarily remote due to Covid 19)
Is this you?
Are you motivated by the opportunity to positively impact mental health for young people in Canada? Would you be passionate about helping young people deal with the challenges of growing up in today’s complex, ever-changing, technologically driven world? Are you a passionate marketer who wants to help shape the communications of the e-mental health leader in Canada?
Kids Help Phone is on a transformational journey, one that will change the landscape of youth mental health in Canada. We cannot do it without a team who are willing to be game changers and help fuel that journey. We need team members that are passionate about making a real difference in young people’s lives. It will take courage. It will take resilience.
Does this sound like you? If so, then keep reading…
The Omnichannel Marketing Manager will further elevate Kids Help Phone as the most trusted and influential youth mental health brand in Canada. This position is responsible for the planning, implementation and ongoing measurement of marketing programs from brand-building, service outreach, revenue generation, to youth engagement.
What You’ll do
Works with the AVP Brand Strategy & Marketing Operations to develop and implement the plans for annual fundraising events, key mental health dates, service innovation launches and brand campaigns.
Manages and strengthens the use and promotion of the Kids Help Phone brand including trademarks, brand architecture, logo utilization and visual identity/brand guidelines to ensure the brand is effectively portrayed.
Provides support to national and regional staff and volunteers to ensure a consistent brand message.
Oversees the intake system for internal and external communication pieces on an ongoing basis.
Manages and oversees responses to public inquiries and external communications regarding marketing materials, outreach and partnership opportunities.
Supports the development and design of innovative market research into target audience awareness, attitudes and perceptions that will support planning and evaluation of all marketing programs and initiatives for both donor and service user audiences.
Manages overall operational, reporting, budgetary and financial responsibilities for all managed projects.
Measures, evaluates and reports on marketing campaign results against objectives to track progress/ROI and identify improvement opportunities.
Works across functions to ensure collaboration for outcomes within scope and shared goals.
Fosters and maintains effective, collaborative relationships with key internal and external stakeholders.
Builds effective relationships with external vendors and agency partners supporting the execution of marketing collateral.
What You’ll Need
3 years marketing experience or equivalent blend of education and practical experience and well versed in all channels of marketing
A passion for youth causes and mental health
Practical experience executing marketing plans with support from internal and external partners
Experience developing marketing plans and budgeting/forecasting.
Experience using campaign evaluation tools to track and report on marketing KPIs and ROI.
You’ll already have the following:
Proven relationship management skills, coaching ability, including experience managing agency relationships and with direct reports
Superior communication, listening and interpersonal skills.
Ability to balance research, strategy planning, content creation and execution.
Agency experience is an asset
Open the posting and click the “Apply” button in the top right corner of the page. Please attach a single file with your resume and cover letter titled: *lastname_firstname_OmnichannelMarketingManager*
The posting closes on midnight April 5, 2021
For more information about Kids Help Phone, please visit our website at www.kidshelpphone.ca
Accredited member, Imagine Canada Standards Program.
Kids Help Phone is an equal opportunity employer, values diversity of people and communities, and is committed to excellence and inclusion in our organization. We welcome applications from visible minority group members, women, Indigenous persons, and persons with disabilities, members of sexual minority groups, and others who respect and reflect the diversity of service users.
Kids Help Phone is committed to providing barrier-free environment and accommodation in accordance with the Accessibility of Ontarians with Disabilities Act (AODA). If contacted for an employment opportunity, please advise Human Resources person if your require accommodation at any stage of the recruitment process.